MediaLab 3D Studio

What's in the back room of MediaLab 3D Studio?

2010-06-29T17:23:00.001-04:00

While working at MediaLab you often hear the common office noises such as talking, phones, computers and such. In addition to the normal noises there is a variety of noises coming from the back room. In the back room is where we host our print room. Being able to print materials for our clients has become not only a regular event but also a big convenience. To fill the downtime on the printers we have started an online printing company that only does short run printing. We have a variety of products available but are keeping that list limited so that we do not grow beyond our capabilities. Our print manager Frank is the master of the print room and is excited about printing new things for new customers.

Take a look at our new site and feel free to give feedback. Let us know if you have any questions about print that we can answer for you.

Below are a couple of pictures of our print room that one of our graphic designers took!

What is Architectural Rendering?

2010-06-21T10:11:00.000-04:00

Some of our longest relationships and biggest clients are with home builders. We create a variety of image types for them but one of the most common requests we get are for Architectural Renderings. This is a fancy way of saying 3D models that look like real photos of buildings, and in this case soon to be built homes. Home builders like having these images to use for design, marketing and sales presentations because these images are exact to scale and are able to depict colors, and the different finishes that will be used. These renderings come in a variety of formats including still images, virtual tours, movie style walk through, interactive floor plans and renovation renderings. These images are popular with new home builders because they clearly show potential buyers the design and final look of a house before the building has begun.

There are a lot of different aspects of rendering that can be discussed so if you would like to read more specifics about a particular aspect let us know and we can blog about it!

What is 3D Modeling

2010-05-25T16:54:00.001-04:00

One of our more common services here at MediaLab is 3D modeling. No, this is not modeling with clay like we did as children but rather high tech creative work. Here is a mixture of definitions that describes 3D modeling as we know it here at MediaLab.

A 3D model is a representation of a three dimensional shell of a object using mathematics and special software. The process starts with a wireframe model that shows the frame of the object. This frame is created by using a set of points which are then connected using data like lines and curves.

3D models are used for a variety of things. The most common is computer or video games. Sciences use them to represent detailed models or chemical compounds, medical industries use them to show organs and the inner workings of the body and devices. Here at MediaLab, we use them for architectural purposes to demonstrate buildings before they are built, and for consumer products by taking the engineering data to build interactive 360 product views for companies and their customers to see how products work without having a full functioning model on hand.

There is another small peek into the daily life at MediaLab.

Who is MediaLab 3D Studio?

2010-05-11T10:15:00.002-04:00

We are a 3D interactive marketing firm based in Tampa, Florida dedicated to digital asset creation for the consumer products, commercial and residential building industries. For more than 15 years, we have set the benchmark for transitioning conceptual and production engineering drawings into stunning 3D renderings, animations and interactive presentations…as well as helping clients secure bids and projects through inspiring design solutions and interactive media.

How do we do it?

Using CAD files and engineering drawings, we create 3D stills and animations with state-of-the-art software. Product renderings/animations, interactive animations, virtual set shots, building exteriors and interiors are just some of the exciting scenes that we can animate to bring projects to life.

Mission

Our company vision is reflected in every aspect of our daily operations. We believe that a passion for excellence and a drive to meet the highest expectations lead to lasting relationships with our clients. Our two main goals are to help builders and developers sell new homes using architectural visualization and interactive sales tools and to assist consumer product companies, create images and animations that help them present their products on the Web and in printed material..., Sales Support Images, Website Images, Custom Products, and Visualization tools to help with both internal and external purposes. Unlike other visualization firms, we combine dedicated consulting services with a complete offering of the industry’s most innovative marketing products.

Who are our clients?

Our clients are residential home builders, commercial builders, consumer product companies, and engineering firms to mention a few. A few familiar names include Whirlpool, Kohler, NetGear, Texas Instruments, Brasfield & Gorie, Ryland Homes, K. Hovnanian, D.R. Horton, Standard Pacific Homes, Beazer, and Richmond American Homes.

Why should you follow our blog?

That is simple: we lead the building industry in interactive technology on builder’s web sites and lead the way in consumer animation and interactive technical manuals. Basically, we create really cool images and animations using really cool technology and are always looking at cool technology and the best and newest ways to do our job.

As the blog progresses, you will see topics that relate to MediaLab, our industry, our clients industries, and new technology. We hope you enjoy our blog and feel free to ask us any questions!

Here’s a link to a video about us. Check it out!

http://medialab3dstudio.com/commercial/digital.synergy.htm